What's in a name?
Having analyzed millions and millions of name and address records, we've learned to expect, and deal with, almost anything.
Even when the name field contains a name, it is often incomplete and improperly formatted. There are inverted names, full names, parsed names, misspelled names, incomplete names, and nick names. In other cases, the name field can contain something that has nothing do with a name; like a company name, address elements, customer service notes, delivery instructions and even vulgar words. It's important to fix these various name problems so you can reliably use the data for personalized communication programs and other marketing purposes. Fortunately, Interact Direct makes it easy for you to clean data.
At Interact Direct, our Data Processing Specialists are expert at cleaning all types of data. Aided by several massive reference databases and our proprietary suite of data cleansing tools called SmartTools®, there's not a data processing and cleaning problem we can't solve.
To find out more about Interact Direct's data quality solutions, contact us today and ask to speak with a Data Quality Specialist.
Be Smart about Marketing®. Hire Interact Direct.