Perfect matches in a less than perfect world
In a perfect world, duplicates wouldn't exist. All databases and mailing lists would contain one, and only one, record for each individual or business we communicate with. However, for many marketers and data managers, duplicates are a problem that never ceases to haunt them.
The sister to Duplicate Elimination is Merge/Purge. Where Duplicate Elimination aims to remove duplicate records from within a file, Merge/Purge looks for duplicates across two or more different files (e.g. a prospect file matched to a suppression file of existing customers).
Duplicate Elimination and Merge/Purge are fundamental data quality challenges that rely on the ability to compare and evaluate sets of records for matches. This is no easy task. Fortunately, Interact Direct can help you with SmartMatch®.
Our approach to the record matching problem is tempered with years of experience and the best technology available. Our proprietary SmartMatch® algorithm is designed to detect even the most subtle matches, even when the data appears at first glance to be significantly different. Our tests have shown that SmartMatch® improves match results by as much as 60% when compared to basic field matching techniques!
SmartMatch® is just one example of how Interact Direct can help you have the best data possible. To find out more about Interact Direct's data quality solutions, contact us today and ask to speak with a Data Quality Specialist.
Be Smart about Marketing®. Hire Interact Direct.