Deceased Suppression
The Canadian Deceased Suppression Service indentifies deceased individuals so they can be removed from your direct marketing campaigns quickly and accurately.
Marketing communications sent to deceased individuals can have a significanly negative impact on your company reputation and brand. Our Deceased Suppression Service should be used before every campaign. Each record we flag as being deceased costs less than producing and sending a single item of mail, so the return on investment is immediate.
- Avoid distress to bereaved relatives and friends
- Prevent any bad publicity - and damage to your brand - by continuing to target deceased individuals
- Increase marketing campaign ROI by improving deliverability
- Reduce environmental and financial costs associated with non-responsive mail
Interact Direct licenses the Canadian Deceased database from The Bereavement Register. We receive monthly data updates and our suppression service features advanced record matching techniques.