A little background goes a long way
Marketers often know little about their customers and prospects besides their name and address. Data enhancement allows you to learn much, much more.
Interact Direct, a leader in data marketing, can match your name and address list to any number of compiled master databases and append relevant and valuable customer profile data. Demographic and firmographic data is an example.
Extensive demographic data elements such as age, income, presence of children, and home value are available in both the U.S. and Canada. For business, similar firmographic data such as business type, industry code, number of employees and annual sales can be appended. But demographic and firmographic appends are just one type of data enhancement.
Other types of data enhancement include telephone number append, address append (for when you have a telephone number but not an address), latitude and longitude append (for example, to determine distance to the nearest dealer or service centre) and psychographic append for lifestyle data.
To find out more about Interact Direct's data enhancement solutions, contact us today and ask to speak with a Data Quality Specialist.
Be Smart about Marketing®. Hire Interact Direct.