Free Canadian Mailing List Accuracy Test

12 Dec 2008

NEWS RELEASE

For Immediate Release

London, Ontario, Canada, Interact Direct is pleased to announce the release of CampaignSaver^TM, Canada's first mailing list accuracy test.

Direct marketers and corporate data managers can use CampaignSaver^TM to run various confidence tests on their contact lists including: address accuracy rating, duplicate checking, mover checking, and telephone number verification. CampaignSaver^TM also includes a demographic profile of the targeted audience with statistics like average age, income, education level, and number of children. An easy to read report summarizes all of the findings.

The CampaignSaver^TM service is provided under a non-disclosure agreement (NDA) and is offered at no charge - both to clients and non-clients of Interact Direct. Because the service is automated, results are generally available within 24 hours; although large lists may take longer. The service is currently available for Canadian consumer lists only.

Should the CampaignSaver test identify problems, Interact Direct will offer a fee-based proposal to correct or enhance the data as required.

According to Jeff Bisset, President of Interact Direct: "Many direct mail communication programs fail to achieve their full potential because the list is incomplete and out-of-date. Our challenge at Interact Direct was to create a quick and easy test to evaluate the list before a mailing. CampaignSaver^TM is our solution. We think that marketers and data managers will find this very valuable in preparing campaigns."

One marketer who has tested CampaignSaver^TM is Dave Schwartz at Stihl Limited. According to Schwartz, "We significantly boosted our response rate and saved thousands of dollars in production costs by using Interact Direct's CampaignSaver" service to check the accuracy of our customer list before it mailed."

For more information on CampaignSaver^TM, visit www.CampaignSaver.ca

With hundreds of clients across North America, including many Fortune 500 firms, Interact Direct is Canada's leading provider of contact data quality and enhancement services. To learn more about Interact Direct and how it delivers a competitive advantage for marketers, visit www.interactdirect.com.

For More Information, Contact
Jeffrey B. Bisset, President
Interact Direct Marketing, Inc.
(519) 438-6245, Extension 180
Email: jbisset@interactdirect.com

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