Interact Direct announces improved Canadian NCOA™ Product Offering
21 Apr 2008
LONDON, ON -- Paul Jensen, VP of Product Development at Interact Direct Marketing, Inc. of London, ON, Canada is pleased to announce a new, improved release of its Canadian NCOA™ (National Change of Address) product, which is fully compliant with the most recent Canada Post NCOA guidelines. Among the valuable new features of this product release is the ability to match and record Estate records, which indicate that a mover is deceased, and that the forwarding address, if any, is the address of the deceased's estate.
For Interact Direct's customers, this capability means being able to generate more effective communications by removing these deceased records from their mailing lists, both by eliminating waste and by being sensitive to a household's loss. Naturally, where it is appropriate for mailings to reach the deceased's estate, this is possible by mailing to the address updated by the NCOA™ product.
About Interact Direct MarketingWith hundreds of clients across North America, including many Fortune 500 firms, Interact Direct is Canada's largest provider of data cleansing solutions for marketers. Its flagship solution enables businesses to leverage customer data to improve sales and marketing ROI through the outsourced management of an end-to-end data-driven marketing program including data collection, hygiene, hosting, management, communications, and campaign analysis. To learn more about Interact Direct and how it delivers a competitive advantage for marketers, visit www.interactdirect.com.