Interact Direct announces the return of Paul Jensen, VP of Product Development
26 Feb 2008
LONDON, ON - Jeffrey Bisset, President of Interact Direct Marketing, Inc. of London, ON, Canada is pleased to announce the return and re-appointment of Paul Jensen, to the role of Vice President Product Development, effective February 12, 2008.
In his role as Vice President, Paul will lead Interact Direct's R&D and new product development initiatives, helping organizations increase sales and profitability by leveraging the value of customer data. Paul will also support Interact Direct's continued growth in the on-line list cleansing market through cleanlist.com, Interact Direct's fully automated, web-based subsidiary (www.cleanlist.com).
Paul re-joins Interact Direct with more than 18 years of software engineering experience, including having been a principal at Interact Direct in its start-up years. Paul led the development of Interact Direct's data processing and data management systems through the 1990's when he deployed the innovative, market-leading technologies that continue to drive Interact Direct's success today. After re-locating to Ottawa, ON, in 2000, Paul served in services and software development roles at Open Text Corporation; Canada's largest independent software company. "I'm excited to be back", says Jensen, "and I look forward to working with the Interact Direct team to develop new and innovative products that will help our clients pursue even greater levels of success in marketing and customer communications."
With hundreds of clients across North America, including many Fortune 500 firms, Interact Direct is Canada's largest provider of data cleansing solutions for marketers. Its flagship solution enables businesses to leverage customer data to improve sales and marketing ROI through the outsourced management of an end-to-end data-driven marketing program including data collection, hygiene, hosting, management, communications, and campaign analysis. To learn more about Interact Direct and how it delivers a competitive advantage for marketers, visit www.interactdirect.com.