Interact Direct expands its sales and marketing team
11 Jan 2008
Jeffrey Bisset, President of Interact Direct Marketing, Inc. of London, ON, Canada is pleased to announce the appointment of Michael Tidy, as Vice President Sales and Marketing, effective January 7, 2008.
In his role as Vice President, Michael will lead Interact Direct's global sales, customer care, and marketing initiatives. Michael will also support Interact Direct's continued growth in the on-line list cleansing market through cleanlist.com, Interact Direct's fully automated, web-based subsidiary.
Michael joins Interact Direct with more than 19 years of sales, marketing and leadership experience with private sector organizations involved in the development and delivery of information services and information technology solutions. He most recently served as Regional Vice President of Sales for TELUS Communications Inc. - a provider of integrated voice, data and wireless solutions across Canada. Michael holds an MBA in marketing from the Rotman School of Business and an Engineering degree from the University of Toronto.
With hundreds of clients across North America, including many Fortune 500 firms, Interact Direct is Canada's largest provider of data cleansing solutions for marketers. Its flagship solution enables businesses to leverage customer data to improve sales and marketing ROI through the outsourced management of an end-to-end data-driven marketing program including data collection, hygiene, hosting, management, communications, and campaign analysis. To learn more about Interact Direct and how it delivers a competitive advantage for marketers, visit www.interactdirect.com.