IT Partnerships Benefit Marketing

5 Apr 2007

LONDON, ON - The marketing and IT departments of most corporations are worlds apart, but the two groups must work more closely together to speed innovation and boost the bottom line, according to a new report by management consultancy Sapient and the Kellogg School of Management at Northwestern University that was released on Tuesday. Most companies lag in this area, with 70% of organizations not using advanced technological tools to guide their marketing campaigns, notes the study. Those that do, have three major characteristics in common:

1. A primary focus on the business and marketing vision, supported by technology.
2. A fluid, agile approach to marketing-related technology: "think big, start small, scale fast".
3. Integrated teams from marketing and technology: "work together, not just meet together".

Contact us for more information about our services and solutions.
1 Business hour response!

Contact Form

First & Last Name:

Company:

E-Mail:

Phone:

Comments:

Get an instant response, call toll-free 1-866-925-2849